Hi, I’m Kelly Woznicki
I’m a transformation person.
I’m on a mission to shine as much love, light and authentic truth on this world as humanly possible. I’m sick of being squeezed by a system that doesn’t work for me, so I want to partner with like-minded people to build new systems. It’s our time! It’s our era!
For over 15 years, I worked in product management and UX inside tech — designing complex products, aligning cross-functional teams, navigating ambiguity, and shipping at scale. I learned how organizations actually work: where they stall, where they fracture, and where leverage lives.
I also learned how easy it is to burn out inside high-performance environments that ignore the human and energetic layers driving them.
In 2022, I hit my own breaking point.
What followed wasn’t a rebrand. I completely rebuilt myself from the ground up.
I turned the same systems thinking I used in product onto myself. I dismantled burnout at the root. I studied the mechanics of nervous systems, group dynamics, shadow patterns, and collective energy. I learned how distortion forms — and how to clear it.
And I discovered something powerful:
Most organizational problems are not purely strategic.
They are systemic — structurally and energetically.
So I built Empire of Light.
Today, I work at the intersection of operational rigor and deep transformation. I help teams and communities align vision, strategy, structure, and energy so performance and wellbeing rise together.
I bring:
Over 15 years of product and UX leadership
Deep expertise in systems design and organizational clarity — I can cut through noise like a laser beam
Lived experience navigating and rebuilding from burnout
An unusual ability to simplify complex concepts into visuals that people can understand
An unusual ability to sense and articulate group-level dynamics
A background in user-centered design and endurance sports coaching (MS Human Centered Design, BS Movement Science, former triathlon and cycling coach)
A good sense of humor that adds levity to the team
A love for difficult conversations
A pragmatic, get-stuff-done attitude
I am as comfortable with roadmaps and org charts as I am with shadow work and coherence. Because the future won’t be built by choosing one or the other. It will be built by people who can bridge both. Empire of Light is my commitment to that bridge.
If you’re ready to evolve your system — and yourself — we’ll get along well.